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ALLCAPS Wins Gold at HealthcareADAWARDS

ALLCAPS Content recently won Gold in the 40th annual HealthcareADAWARDs’ Publication/External category. The winning publication: the Sprott Department of Surgery magazine ALLCAPS was commissioned to produce for the UHN Foundation.

I’ve been very fortunate to work with ALLCAPS on projects for several different clients. Not only is their team a pleasure to work with, the stories I’ve been assigned have all been on fascinating topics that I might not have had the opportunity to learn more about otherwise. 

For instance, in this particular issue of the Sprott magazine, I spoke with a surgeon who has pioneered a technique that’s sparing some people with HPV-related mouth and throat cancers unnecessary surgical trauma. 

Even if you’re familiar with HPV or human papillomavirus, you might be surprised to find out that in Canada, HPV infection is now responsible for more cases of so-called oropharyngeal cancers than cervical cancers. 

In the past, most people with oropharyngeal cancers were older men with a long history of tobacco and alcohol use—and the prognosis was often poor.  By contrast, HPV-related oropharyngeal cancers tend to respond much more favourably to treatment. However, they also typically strike at a younger age. In combination, those two facts mean that someone who’s undergone treatment for HPV-related oropharyngeal cancer may be living with side-effects from treatment—such as radiation—for much longer. 

Dr. John De Almeida has adapted a technology that’s used to guide the treatment in some other forms of cancer, such as breast cancer, to determine whether a patient with oropharyngeal cancer may only need radiation on one side of the body, versus both.

You can learn more about how Dr. De Almeida and other clinicians and scientists at the Sprott are advancing treatments for a whole range of serious diseases and conditions here