Wendy Haaf

Freelance writer specializing in evidence-based health content.


Maybe you’re having trouble finding time to write posts for your company blog or e-newsletter. Or you know that it’s well past time to refresh your website copy, or to create a case study or white paper to boost your B2B sales. Or perhaps trying to come up with a topic for that blog post or white paper has you stumped.

Don’t beat yourself up. After all, do you cut your own hair? Or sew your own wardrobe from scratch? Even if you have the skills to, say, prepare your own taxes, doing so would take you a good deal longer than it would a professional — not to mention causing you undue stress and frustration. Paying someone who prepares taxes for a living saves you hours that you could be spending on your own business.

So why not give yourself permission to take writing projects off of your plate? Hire someone with extensive experience in writing, who also has the skills required to research a topic, then find and interview expert sources. Someone with the expertise to take a subject, and weave it into a story that will make a lasting impression on the reader. 

Does your writing project involve talking to health care providers or researchers and then translating what they have to say into language that someone without the same educational background can easily understand? That, too, is a specialized skill — one that I have honed over many years, while gaining a broad knowledge of health topics from arthritis, heart disease and cataract surgery to common childhood ailments and IVF. 

My work has appeared in some of Canada’s top consumer magazines, such as Good Times, Today’s Parent, Chatelaine, Canadian Living, and Best Health; and I’ve also written for universities, hospitals, research institutes and non-profits, including Western University’s Schulich School of Medicine & Dentistry, the Robarts Research Institute, London Health Sciences Centre, St. Joseph’s Healthcare London, The Arthritis Society, and the Lung Association.

Ready to discuss how a professional writer can help your business? 

What's New?

Drop by my posts page to find my most recently-published work.


Mental Health


As a retired trauma ortho RN I like to stay up to date. I am impressed not only with your writing, but also your thorough research. Your article on what to expect pre- and post-op for hip replacement was so useful that I cut it out and gave my own family MD a copy in hopes he would share it with any patient considering hip surgery.
The May issue’s “Living With Dry Eye” is an excellent article. I have been involved with optometrists and ophthalmologists for 15 years, and have never had the problem so succinctly explained.
While taking my mother to a doctor’s appointment, I picked up a copy of Good Times. It was the October issue, containing the article, “You and Your Thyroid”, and my mother was seeing the doctor because of thyroid issues. The article prompted some questions that we were able to ask the doctor, and it was very helpful.

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